[ed:- This is a guest post by Ry Ryan. If you have any questions or comments I will help answer them as best I can, but they are probably best directed at Ry. Thank you.]
A site that is not properly optimized for search engines will not be nearly as successful as it could be. Search engine optimization is one of the foundations for success. However, there is a common misconception that optimizing a site is something that must be outsourced to a professional. This is not actually the case; almost anyone can optimize a site so that it gets higher ratings. Following are some simple yet very doable SEO tips.
Article directories allow one to post articles on the site that contains links back to a website or blog. Such directories often have pretty good search engine ratings and can help to promote one’s site as an authoritative source of information. Signing up to article directory sites such as eHow, Hub Pages and Ezine is free.
The more links your site has, the higher it will rank in search engines such as Google and Yahoo. One of the simplest ways to get links is to comment on related blogs. If, for example, you are setting up a site promoting vitamin supplements, leave comments on blogs that talk about healthy living. Just make sure the comments are informative and not solely promotional, or they may do more harm than good.
Get Listed in Website Directories
Google, Yahoo and Bing are the largest search engines and you should submit your site to all three of these search engines as soon as the site is up and running. However, there are tens of thousands of website directories online that you can submit your site to. Do a search for “list of website directories” and you will get a long list of these. Submitting your site to such directories is straightforward and usually free.
Having a Facebook and/or Google+ page is important. This attracts people to your site and boosts your site’s search engine ratings. Having a YouTube video account is also a good idea. YouTube is actually owned by Google and Google gives videos from this site a pretty high ranking.
These are just some of the many simple things that you can do to give your website a boost and help it to get higher rankings. If you are a new webmaster, then just start with these simple tips and you will see your site gain more visitors. Over time, if you update your site regularly, you will find more and more people coming to take a look at what you have to offer.